SEO Training

Looking to build your SEO capabilities, but worried that an impersonal seminar or generic online course won’t cut it? You’re probably right! And boy, are you gonna be glad you met me.

What Is It?

SEO Training consists of live, in-person or online sessions where I personally train you and/or members of your team on the most important aspects of search engine optimization as they relate to your business.

I’ve always loved teaching—particularly on topics I’m experienced in and passionate about. Nothing excites me more than seeing light bulbs go off in people’s heads as I help them unravel the “mystery” that is SEO.

Whether you need a one-time session covering a specific topic, or a 4 – 6 session curriculum covering the gamut of search engine optimization, I’d love to be your guide.

Who’s It For?

Any individual, team or organization that would like to learn SEO as efficiently as possible. I cut through the fluff and teach the 10% of SEO strategies that get 90% of the results.

Here are some common use-case scenarios:

  • Businesses (including startups!) looking to grow their search engine traffic without the added expense of hiring an employee or agency. I’ll help leverage your existing staff for a fraction of the cost.
  • Agencies interested in learning SEO best practices, specifically as they relate to their core service offerings (e.g. public relations, social media, web development, etc.). I’ll help increase the value of your services by ensuring that they improve your client’s ability to rank well in search results.
  • Marketing professionals with a high-level understanding of SEO, looking to take their knowledge to the next level. I’ll help you sort through the endless stream of information that exists online so you can learn the 10% that actually matters.

How It Works

If you’re interested in SEO Training for yourself or your team, let me know and I’ll follow up to schedule a short phone call. You’ll tell me about your business and what you’re looking for, and I’ll explain if and how I can help.

There are generally 6 broad areas of search engine optimization we can cover—each of which has its own 1-hour training session that will be presented, by me, either in-person or online. How many sessions we have will be agreed upon upfront and billed at a flat rate prior to each session.

Simple enough?

What To Expect

Probably more than you bargained for! Including:

  • The complex and often intimidating world of SEO, broken down into logical, bite-sized sessions (I pride myself on being able to explain things in a way that complete beginners can understand).
  • Actionable insights and strategies that can be leveraged to improve your website, your traffic, and your bottom line (or those of your clients).
  • Straight-forward answers to your burning SEO questions, as well as answers to questions you didn’t even know you should be asking.
  • An electronic copy of the presentations used in each session that you can refer back to as you implement my strategies moving forward.
  • A new-found appreciation for SEO, an award-winning smile (from yours truly), and probably a few laughs along the way.

Next Steps

Stop, drop and roll! Kidding. Simply drop me a line to let me know you’re interested in SEO Training for yourself or your team, and I’ll get back to you as soon as possible.

Want a real world example of how my training can impact a business? Check out the project below.

Case Study

See how I increased traffic by 363% in 6 months for a digital marketing firm in Chicago.

I hired Zack to train our team on SEO best practices to ensure we were building and marketing our website with search in mind. He did a great job of distilling the information down to what was most important for our business and we've definitely grown faster as a result. Additionally, Zack is easy to work with and very responsive. Our marketing AND tech teams really value his expertise.

Julie Novack/CEO and Co-Founder/PartySlate