After 20 years in SEO, one thing has become clear: most businesses don’t need a bigger agency or a bigger team. They need a better partner. Here’s what that looks like.
A Direct Relationship
Every call, every report, every decision is handled by the same consultant you hired. No junior account managers, no outsourced VAs, no handoffs.
Built for Modern Search
SEO today isn't just Google. Every engagement covers traditional search and visibility across ChatGPT, Gemini, Perplexity, and AI Overviews.
No Black Boxes
Most SEO engagements leave clients guessing. Mine doesn't. You'll hear from me regularly, understand the 'why,' and know where things stand.
Hi, I'm Zack.
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I'm a Chicago-based SEO consultant... and possibly your new best friend.
Web Focused is my business and SEO is my passion. I've been at this for 20 years, 12 of them as an independent consultant, and I've helped everyone from scrappy startups to enterprise brands show up in traditional and AI-powered search.
SEO is all I do. No web design, no paid ads, no social media. And because I handle every engagement personally, I only take on seven or eight SEO consulting clients at a time.
Zack's work has been nothing short of amazing. I consistently hear from new leads, 'I did a Google search for learning about being a better Walmart supplier and you guys were everywhere.' The credit goes to Zack: his expertise, coupled with our content team, produced really powerful results.
Jeff Clapper