After 20 years in SEO, one thing has become clear: most businesses don’t need a bigger agency or a bigger team. They need a better partner. Here’s what that looks like.

Work Directly With Me

Every call, every report, every decision — handled by the same consultant you hired. No junior account managers, no outsourced VAs, no handoffs.

Built for Modern Search

SEO today isn't just Google. Every engagement covers traditional search and visibility across ChatGPT, Gemini, Perplexity, and AI Overviews.

No Black Boxes

Most SEO engagements leave clients guessing. Mine doesn't — you'll hear from me regularly, understand the 'why,' and know where things stand.

Hi, I'm Zack.

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I'm a Chicago-based SEO consultant... and possibly your new best friend.

Web Focused is my business and SEO is my passion. I've been at this for 20 years, 12 of them as an independent consultant, and I've helped everyone from scrappy startups to Fortune 100 companies show up in search.

SEO is all I do — no web design, no paid ads, no social media. And because I handle every engagement personally, I only take on 7-8 clients at a time.

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  • Zack's work has been nothing short of amazing. I consistently hear from new leads, 'I did a Google search for learning about being a better Walmart supplier and you guys were everywhere.' The credit goes to Zack—his expertise, coupled with our content team, produced really powerful results.
    Jeff Clapper/President & CEO/8th & Walton
  • I have had an outstanding experience working with Zack. He is a nimble, experienced, professional, enthusiastic team-player - and I'd argue the best SEO consultant in Chicago (so glad we found him!).
    Theresa Cantafio/Marketing & Business Development/Brisan
  • Zack came on board as our SEO partner at a time where things were going well, but we really wanted to take results to the next level. With his expertise and ability to really 'get to know' our business we were able to do just that. Traffic and ultimately, business, is up because of our partnership.
    Kayla Ellsworth/Marketing Senior ThoughtPartner/The Grossman Group
  • Zack's counsel helped us successfully increase web traffic that converted to some substantial incremental business. He brought our team simple and highly-effective solutions.
    Susan Reilly/President and Founder/Reilly Connect