Highly actionable SEO advice for SMBs, internal marketing teams, and digital agencies.

The SEO Process Explained in Plain English (6-Steps)

Basic SEO / Aug 15, 2019 / Zack Reboletti

When I tell people what I do for a living, I usually say something to the effect of, “I help businesses appear higher in Google search results for words and phrases related to the products and services they offer”. This is, of course, an over-simplification, but...

Squarespace SEO: 15-Point Checklist and Tips

On-Page SEO / Jul 19, 2019 / Zack Reboletti

Three years ago I was talking to a boutique digital marketing firm that was interested in SEO consulting. I really liked the people and believed in their business so it seemed like a good fit. There was only one problem: Their website was built on Squarespace...

How to Organize a Website for Rankings, Traffic & Conversions

SEO Strategy / Sep 05, 2017 / Zack Reboletti

When a visitor lands on your website, there are two main things they want right away: 1. to know they’re in the right place; and 2. to quickly find what they came looking for. Turns out, search engines want this for our visitors as well...

Fastest SEO Results: 5 Ways to Increase Search Traffic FAST!

SEO Strategy / Jul 23, 2017 / Zack Reboletti

You don’t often see the words “fast” and “SEO” in the same sentence, and for good reason; SEO is typically viewed as an investment where your time, money and effort get put towards something that will pay off in and over the long-term...

What Keywords Are My Competitors Using? (Answer in 10 Easy Steps)

Keyword Research / Jun 21, 2017 / Zack Reboletti

What keywords are my competitors using? It's a natural question to ask, and one I usually research the answer to before my clients even ask. After auditing some of the bigger technical aspects of a new client's website, keyword research is...