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A handful of SEO posts. Written when I had something worth saying.
What SEO-driven content is (and why it still works)
SEO Strategy / May 18, 2026 / Zack Reboletti
Most businesses I work with come to me with a blog. Dozens of posts, sometimes hundreds, and often little organic traffic to show for it. The publishing happens. The traffic doesn’t. Somewhere between “we should be doing content marketing” and...
SEO agency vs. in-house vs. consultant: how to choose
SEO Strategy / May 15, 2026 / Zack Reboletti
Most business owners and marketing leaders I work with have, at some point, asked some version of the same question: should we hire an SEO agency? Bring on a consultant? Add someone in-house? Some combination of the three? It’s a fair question...
The SEO process explained in plain English
SEO Strategy / May 12, 2026 / Zack Reboletti
When I tell people what I do for a living, I usually say something to the effect of, “I help businesses appear higher in Google search results for words and phrases related to the products and services they offer”. It’s an over-simplification...