Category-leading search visibility for a B2B SaaS mobile marketing platform.

The challenge

Vibes is a leading B2B SaaS mobile marketing platform that helps consumer brands reach their customers through SMS, MMS, RCS, and mobile wallet messaging. They serve enterprise and mid-market companies across retail, restaurants, financial services, and other industries where direct mobile communication drives real revenue.

When we started working together, the site had strong category authority but limited non-branded organic visibility. Of the dozens of commercial terms that mattered most (mms platform, rcs platform, enterprise sms, mobile engagement platform, and adjacent), only a handful registered in search results at all. Brand recognition existed; category-level discovery didn’t.

Four-plus years in, we’re still working together. What started as foundational SEO strategy work has grown into category-leading visibility across both traditional search and AI search.

The approach

Building category coverage from scratch

The first stretch of the engagement was about giving the site real chances to compete for the terms that drive new pipeline. That meant comprehensive keyword research mapping every meaningful commercial term in the mobile marketing platform space, on-page optimization across the homepage, product pages, and use-case pages, and the technical work underneath that lets ranking gains compound rather than getting stalled by site issues.

The result built up over time. Across the dozens of commercial keywords we track, Vibes now ranks #1 for the majority of them, including b2b sms marketing platform, direct carrier connections, mms platform, mobile wallet marketing platform, and rcs platform. Most of the rest rank in the top 10. For a site that had near-zero non-branded ranking presence at the start, that’s category coverage built almost entirely from scratch.

Doing more with what already existed

Content production resources have been limited across the engagement, which shaped strategy from the start. Rather than chasing volume, we’ve focused on a smaller set of carefully chosen content investments with disciplined topic selection.

Some of the highest-performing work came from assets the company had already paid to produce. Several whitepapers were locked behind PDF opt-in gates, doing nothing for SEO. We reworked a few into keyword-targeted blog posts, and one of them now ranks for mobile marketing platforms (a guide to selecting the right platform for your business). When the team produced industry-specific videos for retailers and restaurants, we generated transcripts, layered in optimized titles, headings, and metadata, and turned them into pages that now rank #1 for rcs for retail and rcs for restaurants. Both are low-volume terms, but the intent is exactly right: a search like that is a prospect telling you they’re evaluating the technology for their specific industry.

The discipline has held across the broader content program. Roughly half of the SEO-driven blog posts we’ve published over the engagement rank #1 for their target keywords, many with AI Overview citations on the same SERP. That’s an unusually high hit rate, and it’s a function of choosing topics carefully rather than producing a high volume of them.

Earning AI search visibility

A few months ago, we built a 25-prompt monitoring framework grounded in keyword research, search console data, and the questions Vibes’ sales team actually fields on calls. The prompts cover the topics prospective customers ask AI tools when researching mobile marketing platforms.

The results have been remarkable. Across the 25 prompts we track, Vibes ranks third in AI search visibility in their category, behind only Twilio and Sinch (both significantly larger publicly-traded companies) and ahead of every other competitor we benchmark against, including Infobip. More striking: Vibes is the #1 most cited domain across all 25 prompts, ahead of YouTube, Reddit, and every competitor in the category. For a B2B SaaS company competing against players many times its size, that’s a level of AI search dominance most enterprise marketing teams would consider a multi-year goal.

The results

The headline is sustained, category-leading visibility. Across nearly every commercial term that matters in the mobile marketing platform category, Vibes now ranks on page 1, and #1 for the majority. Add the AI search picture (third by visibility in the category, #1 cited domain across the prompts we track), and the practical effect is that prospective customers researching mobile marketing platforms (whether they’re searching Google, asking ChatGPT, or browsing AI Overviews) consistently encounter Vibes.

Whether they’re searching Google, asking ChatGPT, or browsing AI Overviews, prospective customers researching mobile marketing platforms consistently encounter Vibes.

Behind that visibility:

• Organic search traffic has roughly doubled across the engagement, in a category where most B2B SaaS sites have lost ground to AI Overviews
• A new AI Tools traffic channel from ChatGPT, Perplexity, and similar platforms has emerged from zero and continues to grow
• Repurposed whitepapers and video transcripts now rank #1 for high-intent commercial terms, turning existing investments into ongoing search assets

The lead picture is the part that matters most for the business. The client has consistently reported strong inbound leads from the SEO work, and in B2B SaaS, where a single new enterprise or mid-market customer can be worth six figures or more, even modest lead volume produces real ROI. Sustained search dominance at this level isn’t a vanity metric. It’s a top-of-funnel pipeline channel that compounds with the work.